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By Sector  ·  Case Studies

Food & Beverage
dans la pratique.

Between delivery platform commissions, dependency on online reviews and near-zero customer loyalty programmes, independent restaurants have everything to gain from a proprietary digital strategy.

Restaurant Restaurant Group Food & Beverage Dark Kitchen
4
documented case studies
for this sector
3
pillars covered
Structure · Accelerate · AI
Structure
Direct Orders Loyalty Margin
01
Regaining control from delivery platforms
Context
A restaurant generates 45% of revenue via Uber Eats and Deliveroo. Average commission: 30%. No proprietary customer data.
Solution
Direct online ordering system (0% commission), proprietary loyalty programme, email/SMS capture at every order, personalised retargeting campaigns.
Result
Direct revenue share: from 15% to 38% in 6 months. Savings: €1,400/month in commissions.
Accelerate
Reputation Google Customer Reviews
02
Reputation strategy and online reviews
Context
Google rating: 3.8/5. 60% of negative reviews unanswered. No process for soliciting positive reviews.
Solution
Post-meal review solicitation process (QR code + SMS), negative review response templates, reputation monitoring dashboard, front-of-house team training.
Result
Google rating: 4.4/5 in 4 months. +22% bookings from local search.
AI
Forecasting Stock Margin
03
Menu engineering and stock forecasting with AI
Context
A group of 4 restaurants loses an average of 8% of revenue to food waste. Supplier orders are made by instinct.
Solution
AI analysis of 24 months of sales data, predictive attendance model by time slot and weather, weekly supplier order recommendations, underperforming dish alerts.
Result
-35% food waste. Gross margin up 4 points.
Accelerate
Events Email Booking
04
Themed evenings — digital acquisition
Context
A restaurant organises themed evenings but communicates only on Instagram. Fill rate: 55%. No proprietary subscriber list.
Solution
Event landing page with paid booking, dedicated email list build, J-3 and J-1 automated reminders, Facebook retargeting for non-converters.
Result
Fill rate: 92% for the next 3 events. Proprietary email list: 840 qualified contacts.
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