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Business Seller
dans la pratique.

A well-structured digital substantially increases the value of a business at time of sale. Our role: help you identify, clean and showcase these assets before entering the process.

Business Sale Succession Valuation Data Room
4
documented case studies
for this sector
3
pillars covered
Structure · Accelerate · Prepare
Structure
Audit Digital Assets Pre-Sale
01
Digital asset audit before sale
Context
A managing director prepares a sale in 18 months. They know their company is performing well but have never analysed their digital assets.
Solution
Complete digital inventory: website traffic, SEO performance, customer data quality, tech stack, social media presence, brand, proprietary content.
Result
11 digital assets identified, 3 to strengthen, 2 risks to resolve before sale. Action plan prioritised by impact on valuation.
Accelerate
Repositioning Traffic Buyer Perspective
02
Pre-sale digital repositioning
Context
A business is performing financially but has poor digital visibility. Potential buyers doubt the company’s commercial future.
Solution
12-month digital acceleration programme: website, SEO, content, LinkedIn, reviews. Focus on demonstrating digital growth potential.
Result
+180% organic traffic in 12 months. New buyer perspective: digital now seen as a growth lever.
Prepare
Data Room Due Diligence Documentation
03
Data room — digital chapter
Context
A seller’s M&A advisors request a complete digital chapter for the data room. No internal resource to produce it.
Solution
Production of a structured digital document for data room: traffic analytics, customer data, tech stack, backlinks, competitive benchmark, action plan.
Result
Digital chapter delivered in 12 working days. Buyer due diligence completed without questions on digital.
Prepare
Succession Family Knowledge Transfer
04
Succession: family digital handover
Context
A business owner is handing over to their children. The successor is young and digital-native but the business digital is fragmented.
Solution
Digital inventory, process documentation, skills transfer to the successor, 12-month digital development plan to accompany the transition.
Result
Digital fully mastered by the successor at handover. Revenue stable during transition.
Diagnostic tool
Digital Discipline Index™

Assess your digital maturity in 6–8 minutes. Scoring across 4 strategic pillars, instant result, email summary.

AcquisitionActivationRetentionRevenue
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and
New
IA Diagnostic™

Measure your organisation's AI maturity. 16 questions, 5 domains, personalised recommendations by level.

AI MaturityContentOperationsData
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Free · Instant result · ~8 min