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Industry sector  ·  Case Studies

Health & Wellness
in practice.

Health is a sector where digital trust is decisive. Between appointment booking, online reputation management and patient data compliance, digital must be rigorous and reassuring.

Medical practice Allied health Pharmacy Spa Wellness
4
documented cases
for this sector
3
intervention pillars
Structure · Accelerate · AI
Structure
GDPR Compliance Health data
01
GDPR compliance and patient data security
Context
A physiotherapy practice with 4 practitioners uses paper forms and uncertified management software. No data protection policy.
Solution
Full GDPR audit, form compliance, selection of certified health data hosting software, team training, privacy policy drafting.
Result
Health data compliance achieved in 6 weeks. Regulatory sanction risk eliminated.
Accelerate
No-shows Reminders Appointments
02
Reducing no-shows
Context
A medical practice records 18% no-shows per month. Each missed appointment = €45, i.e. €3,200/month lost.
Solution
Automated SMS + email reminder system at D-2 and D-1, mandatory 1-click confirmation, automatic waiting list on released slots.
Result
No-show rate: from 18% to 4%. Estimated recovery: €2,500/month.
AI
Personalisation AI Agent Loyalty
03
Personalised recommendations for a beauty spa
Context
A premium spa has 1,200 active clients. Consultants track preferences manually. No proactive recommendations between visits.
Solution
AI agent analysing treatment history, skin profile and preferences to generate a personalised recommendation before each appointment and a message between visits.
Result
+28% average basket value. +19% visit frequency.
Accelerate
Click & collect SEO Loyalty
04
Digital acquisition for an independent pharmacy
Context
An independent pharmacy facing a supermarket does 0% of revenue online. Ageing clientele. Young professionals captured by online competitors.
Solution
Click & collect service implementation, enhanced local SEO, seasonal health condition content campaigns, digital loyalty strategy.
Result
+12% revenue in 10 months. Younger clientele: +31% under-40s.
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